Rejecting the Hype: Back to Basics for Marketing Success In an age where marketing often feels like fast changing trends, algorithm chasing, and splashy ads, Darren Silverman ’s philosophy stands out for its simplicity and discipline. His motto, “Marketing that matters,” reflects a commitment to clarity over noise and substance over gloss. Rather than offering quick gimmicks, he builds systems that respond to real business problems — positioning, offers, channel fit, and measurable outcomes. Such a grounded, strategy-first approach feels especially relevant in 2025, when many businesses struggle with fragmented customer journeys, rising acquisition costs, and unpredictable digital landscapes. Strategy As an Operating System: How Darren Thinks About Growth According to his website, Darren considers marketing strategy the “operating system for growth.” That means before you run any campaign or pay for advertising, you must have clarity on: Who your ideal client/customer...